Anti-instagram Photo-Sharing App Daylyy Focuses On Authenticity Over Vanity Metrics And Algorithm

While social media has its perks, it can also be a toxic wasteland crawling with hate comments, unrealistic body standards, scammers, and spam bots. As this toxicity continues to infest the digital landscape, new social platforms emerge, determined to remedy our distorted online world.

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Introducing Daylyy: A Photo-Sharing Social App that Fosters Authenticity

Daylyy is a photo-sharing social app where you can only snap photos in real-time, preventing you from uploading filtered and augmented photos from your camera roll. Not only does this take the pressure off to post a perfectly crafted image and caption, but it also allows you to be your authentic self.

"A True Reflection of Everyone’s Daily Life"

[Daylyy] is a true reflection of everyone’s daily life,’ co-founder and CEO Austin Anderson told TechCrunch. ‘It’s a real-time social media app. There’s never going to be filters, and you’re not going to see any uploads. You also won’t see things like vanity metrics or numbers. And, most importantly, no algorithm.’

While filter-less daily photo sharing exists within other apps – BeReal, Minutiae, Locket, and LiveIn – Anderson argues that Daylyy rivals use ‘gimmicky’ features.

"We saw people flock to BeReal because it was authentic, but games quickly fizzle out," he said. BeReal claims to have 25 million daily active users, but reports suggest its time in the limelight has run out. Even TikTok tried to mimic BeReal with TikTok Now, however, less than a year later, the app decided to shut down the feature.

A More Personal Connection

Daylyy doesn’t publicize your comments for others to see. Instead, you must directly message a mutual follower, encouraging a more personal connection with them. Privacy on social media has become more popular over the years, with the head of Instagram, Adam Mosseri, admitting that young users spend more time in direct messages and group chats.

You also won’t find vanity metrics or numbers on Daylyy. The app focuses on providing a real-time experience, where you can share your genuine moments without worrying about likes or followers.

Daylyy’s Effort to Change the Digital Landscape

Anderson made it clear that Daylyy is not just another social media app, but an effort to change the digital landscape. "We want to create a platform that encourages people to be authentic, to share their real moments, and to connect with others in a more meaningful way," he said.

A Chance to Get Lush Onboard

However, Anderson also used Lush as an example; the bodycare company quit social media in 2021 because it believes platforms like Instagram and Facebook aren’t providing a safe environment for users. "We’ve been reaching out to [Lush] a ton, and it would obviously be huge to get them onboard," he said.

However, Anderson made it clear that Daylyy isn’t actively in talks with the company.

Download Daylyy Today

Daylyy is free to download on the App Store and Google Play Store. With its focus on authenticity, real-time sharing, and personal connections, Daylyy is changing the way we interact with social media.

Related Topics: Apps, Social Media, Startups

Lauren Forristal covers media, streaming, apps, and platforms at TechCrunch. You can find her work here: https://techcrunch.com/author/lauren-forristal/