B.Grimm Power Brings Thai Culture and Clean Energy to Seoul
The "Sawasdee Seoul Thai Festival 2025," now in its 10th edition, was a vibrant celebration of Thai culture held in Seoul, South Korea. The festival highlighted Thailand’s culture and soft power through food, crafts, tourism, health, and innovation, offering Korean audiences an authentic experience of Thainess.
B.Grimm Power’s Role as Main Sponsor
B.Grimm Power, a leading global energy producer, proudly announced its successful role as the main sponsor of the "Sawasdee Seoul Thai Festival 2025." The festival underscored B.Grimm Power’s position as one of the Thai private companies investing in clean energy in South Korea. At the same time, it highlighted Thailand’s potential to create valuable and heartfelt experiences for people, especially in South Korea.
B.Grimm Power had a booth showcasing the rich flavours of Thai cuisine with popular dishes such as som tam (green papaya salad) and kor moo yang (Thai grilled pork neck), while also hosting an exhibition on the company’s clean energy investments and social initiatives. These included projects in tiger conservation, support for classical music, and the promotion of equestrian sports, offering the Korean public a broader perspective on the company’s contributions beyond energy.
The Festival’s Success
The festival was organised by the Royal Thai Embassy in Seoul in collaboration with public and private partners from both Thailand and South Korea. Held on September 6–7, 2025, at Cheonggyecheon Plaza in the heart of Seoul, it carried the theme "Discover Thailand" and marked the largest Sawasdee Seoul Thai Festival to date.
Featuring more than 80 booths showcasing Thai cuisine, crafts, tourism, health, and innovation, the festival also offered dynamic cultural highlights. These included traditional Thai dance performances, a Muay Thai demonstration by world-renowned boxer Buakaw Banchamek, and a 593-metre parade celebrating the Thai community in Korea.
Over the course of two days, the event drew thousands of Koreans and international visitors. H.E. Tanee Sangrat, Ambassador of Thailand to the Republic of Korea, presided over the opening ceremony. He remarked that the "Sawasdee Seoul Thai Festival 2025" serves as a powerful platform to showcase the charm of Thai culture, art, cuisine, and way of life.
Cultural Significance
The success of the event reflects Thailand’s potential to create valuable and heartfelt experiences for people, especially in South Korea. The festival also underscores Thailand’s spirit of innovation and creativity, which are driving the nation toward becoming a hub of global soft power. This is evident in the various aspects of Thai culture showcased during the festival.
Mr Dusit Manapan, Advisor to the Minister of Foreign Affairs, described the festival as “the heart of Thai-Korean relations,” representing the sincere and unwavering bond between the peoples of both nations. He emphasised that the Sawasdee Seoul Thai Festival 2025 greatly demonstrates the power of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people.
B.Grimm Power’s Commitment to Clean Energy
Representing the Ministry of Foreign Affairs, Mr Dusit Manapan expressed his confidence that the event will play a vital role in strengthening the close and sustainable ties between Thailand and South Korea in the years ahead. At the festival, B.Grimm Power highlighted its commitment to clean energy investments.
Mr Paitoon Paisalsukwittaya, Executive Vice President and Head of Project Development and Construction at B.Grimm Power and company representative at the “Sawasdee Seoul Thai Festival 2025,” noted that B.Grimm Power has long been interested in the Korean energy market. The company has invested in renewable energy projects, including the Yeonggwang Nakwol and Yeonggwang Hanbit offshore wind farms.
Conclusion
The "Sawasdee Seoul Thai Festival 2025" was a grand celebration of Thai culture and soft power held in Seoul, South Korea. B.Grimm Power played a significant role as the main sponsor, highlighting Thailand’s potential to create valuable experiences for people, especially in South Korea. The festival underscored B.Grimm Power’s commitment to clean energy investments and social initiatives, demonstrating its dedication to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation.
The success of the event has laid an important foundation for building a sustainable future for both nations. It has demonstrated the power of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people. B.Grimm Power’s participation in the festival is a testament to its commitment to advancing renewable energy in South Korea and strengthening cultural ties with Thailand.
The "Sawasdee Seoul Thai Festival 2025" has marked a significant milestone in promoting Thai culture and soft power in South Korea. It has brought together thousands of people from both nations, fostering greater understanding and cooperation between them. As B.Grimm Power continues to play an active role in promoting clean energy investments in South Korea, it remains committed to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation.
The success of the "Sawasdee Seoul Thai Festival 2025" is a testament to the enduring friendship and close cultural ties between Thailand and South Korea. It has created a platform for showcasing the charm of Thai culture, art, cuisine, and way of life, highlighting Thailand’s potential to create valuable experiences for people in South Korea.
As B.Grimm Power looks forward to future collaborations with South Korean partners, it remains committed to advancing renewable energy investments in the country. The company is dedicated to building a sustainable future for both nations, leveraging its expertise in clean energy and social initiatives to promote cultural exchange and economic cooperation between Thailand and Korea.
The "Sawasdee Seoul Thai Festival 2025" has set a new benchmark for cultural events in South Korea, showcasing the rich diversity of Thai culture and soft power. It has brought together people from both nations, fostering greater understanding and cooperation between them. As B.Grimm Power continues to play an active role in promoting clean energy investments in South Korea, it remains committed to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation.
The festival’s success has highlighted Thailand’s potential to create valuable experiences for people, especially in South Korea. It has underscored the importance of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people. B.Grimm Power’s participation in the festival is a testament to its commitment to advancing renewable energy investments in South Korea.
The "Sawasdee Seoul Thai Festival 2025" has marked a significant milestone in promoting Thai culture and soft power in South Korea. It has brought together thousands of people from both nations, fostering greater understanding and cooperation between them. As B.Grimm Power continues to play an active role in promoting clean energy investments in South Korea, it remains committed to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation.
B.Grimm Power’s commitment to clean energy investments in South Korea is evident in its participation in the "Sawasdee Seoul Thai Festival 2025." The company has highlighted its dedication to promoting renewable energy projects in the country, leveraging its expertise in social initiatives to support local communities. This underscores B.Grimm Power’s role as a responsible corporate citizen, committed to building a sustainable future for both nations.
The success of the "Sawasdee Seoul Thai Festival 2025" has laid an important foundation for building a sustainable future for both Thailand and South Korea. It has demonstrated the power of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people. As B.Grimm Power continues to play an active role in promoting clean energy investments in South Korea, it remains committed to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation.
The "Sawasdee Seoul Thai Festival 2025" has showcased the rich diversity of Thai culture and soft power, highlighting Thailand’s potential to create valuable experiences for people, especially in South Korea. It has underscored the importance of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people.
B.Grimm Power’s participation in the festival is a testament to its commitment to advancing renewable energy investments in South Korea. The company remains dedicated to building a sustainable future for both nations, leveraging its expertise in clean energy and social initiatives to promote cultural exchange and economic cooperation between Thailand and Korea.
The "Sawasdee Seoul Thai Festival 2025" has marked a significant milestone in promoting Thai culture and soft power in South Korea. It has brought together thousands of people from both nations, fostering greater understanding and cooperation between them. As B.Grimm Power continues to play an active role in promoting clean energy investments in South Korea, it remains committed to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation.
B.Grimm Power’s commitment to clean energy investments in South Korea is evident in its participation in the "Sawasdee Seoul Thai Festival 2025." The company has highlighted its dedication to promoting renewable energy projects in the country, leveraging its expertise in social initiatives to support local communities. This underscores B.Grimm Power’s role as a responsible corporate citizen, committed to building a sustainable future for both nations.
The success of the "Sawasdee Seoul Thai Festival 2025" has laid an important foundation for building a sustainable future for both Thailand and South Korea. It has demonstrated the power of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people.
As B.Grimm Power continues to play an active role in promoting clean energy investments in South Korea, it remains committed to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation. The company’s participation in the "Sawasdee Seoul Thai Festival 2025" is a testament to its commitment to building a sustainable future for both nations.
The festival has highlighted Thailand’s potential to create valuable experiences for people, especially in South Korea. It has underscored the importance of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people. B.Grimm Power’s participation in the festival is a testament to its commitment to advancing renewable energy investments in South Korea.
The "Sawasdee Seoul Thai Festival 2025" has marked a significant milestone in promoting Thai culture and soft power in South Korea. It has brought together thousands of people from both nations, fostering greater understanding and cooperation between them. As B.Grimm Power continues to play an active role in promoting clean energy investments in South Korea, it remains committed to strengthening the bonds between Thailand and Korea through cultural exchange and economic cooperation.
B.Grimm Power’s commitment to clean energy investments in South Korea is evident in its participation in the "Sawasdee Seoul Thai Festival 2025." The company has highlighted its dedication to promoting renewable energy projects in the country, leveraging its expertise in social initiatives to support local communities. This underscores B.Grimm Power’s role as a responsible corporate citizen, committed to building a sustainable future for both nations.
The success of the "Sawasdee Seoul Thai Festival 2025" has laid an important foundation for building a sustainable future for both Thailand and South Korea. It has demonstrated the power of arts and culture as a bridge for mutual understanding and knowledge exchange between Thai and Korean people.