Alex Adelman of Lolli Discusses Cashing In Bitcoin Rewards At TechCrunch's TC Sessions: Crypto

The State of the Cryptocurrency Market

The cryptocurrency economy has been on a wild ride in recent months. Bitcoin, once the behemoth of digital assets, saw its market capitalization plummet from $589 billion in May to $380 billion as of September 5th. This volatility is not new to the crypto space, but it’s a crucial topic that needs addressing if we want to see widespread adoption.

Lolli: A Bitcoin Rewards Application

Enter Lolli, a bitcoin rewards application founded by Alex Adelman and his team in 2018. The platform lets users earn bitcoin when shopping online or in-store from over 1,000 brands like Chewy, Lowe’s, Sephora, and Staples. Participating merchants pay Lolli a percentage of the sale, which is then distributed to users as bitcoin or cash.

Scaling Beyond Rewards

As we delve into the world of cryptocurrency adoption, one question remains: how do we scale beyond rewards? Will Lolli continue to focus on its existing model, or will it explore new avenues for integrating its product into more stores and retailers?

Alex Adelman’s take on this challenge is a crucial aspect of our conversation. With his experience as CEO of e-commerce platform Cosmic (acquired by PopSugar in 2015) and his background in economics from the University of North Carolina at Chapel Hill, Adelman brings a unique perspective to the table.

Challenges and Opportunities

The challenges of scaling a rewards-based model are numerous. Retailers may be hesitant to integrate cryptocurrency into their existing systems, while consumers may be unsure about how to navigate the complexities of digital assets. However, with Lolli’s expertise in onboarding new customers and its commitment to making cryptocurrency accessible, there is potential for growth.

Onboarding New Customers

One of the most critical aspects of Lolli’s success lies in its ability to onboard new customers during a bearish period. With many investors and users alike hesitant to dive back into the crypto market, Adelman must convince them that his platform offers a secure and user-friendly experience.

The Bearish Period: An Opportunity for Growth?

As we navigate this bearish period, it’s essential to consider whether it presents an opportunity for growth or merely a setback. With more people becoming interested in cryptocurrency, the current market fluctuations could be seen as a chance to educate users about the benefits and risks of digital assets.

Alex Adelman: A Leader in Cryptocurrency Adoption

Adelman’s background in e-commerce and his experience with Cosmic have given him a unique understanding of how to integrate cryptocurrency into everyday life. His expertise has been featured in prominent publications such as WSJ, Forbes, Fortune, Wired, TechCrunch, Cheddar, MarketWatch, Bitcoin Magazine, and Digiday.

Join the Conversation at TC Sessions: Crypto

Don’t miss your chance to hear Alex Adelman’s insights on the future of cryptocurrency adoption. Join us at TC Sessions: Crypto on November 17th in Miami, where we’ll delve into the world of web3, DeFi, and NFTs.

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Take advantage of our special launch pricing – save $250 on General Admission passes while supplies last. Buy your pass today and join the conversation about the ever-evolving cryptoverse.

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