Bangkok Watch Week 2025: A Landmark Celebration of Fine Timepieces
The luxury watch industry has gathered in Bangkok to celebrate the art of timekeeping with a grand opening ceremony marking the beginning of Bangkok Watch Week 2025. This prestigious event, held at Siam Paragon, brings together renowned watch brands and experts from around the world to share their philosophies, visions, and latest innovations.
The week-long celebration is a testament to Thailand’s growing reputation as a luxury destination for watch culture, with collectors and enthusiasts invited to immerse themselves in exclusive experiences. The event features curated exhibitions, world-class workshops led by Swiss watchmakers, and the unveiling of rare and exceptional timepieces from celebrated brands.
A Global Stage for Watchmaking Culture
The Symposium is a highlight of the week, providing a platform for storytelling and the exchange of ideas among brand founders, senior executives, master watchmakers, and experts. The sessions are designed to offer insights into the artistry, heritage, and innovation that define the timepieces showcased at the event.
Some of the highlights of the Symposium include:
• "TAG Heuer Avant-Garde Horlogerie" with Mr Brice Tchaplyguine, Managing Director SEA, Australia & Korea, TAG Heuer
• "160 Years of Watchmaking Excellence: Where Heritage Inspires Innovation" with Mr Romain Marietta, Chief Products Officer, Zenith
• "Panerai Innovation from the Depths" by Mr Carlos Da Costa Saraiva, Head of Customer Service, Panerai
• "The Irresistible Charm of Laurent Ferrier" with Mr Robert Bailey, Spokesperson, Laurent Ferrier
• "The Evolution of Precision: Exploring the Innovation of Spring Drive U.F.A." with Mr Munehisa Shibasaki, Senior Vice President, Seiko Watch Corporation and Head of Grand Seiko Global Division
• "Very Rare: The Art of Being an Independent Watchmaker" with Mr Bertrand Meylan, CEO, H. Moser & Cie
• "Bovet: The Journey of Time" with Mr Pascal Raffy, Owner/CEO, Bovet
• "The Artisans’ Code: An Insight into Chopard’s Haute Horlogerie – L.U.C Collection" with Mr Karl-Fritz Scheufele, Business & Client Strategy Manager, Chopard
• "Breitling: The Iconic Navitimer, Then and Now" by Mr Alvin Soon, President Asia, Breitling
Further sessions offer behind-the-scenes insights, moderated by Wei Koh, founder of Revolution magazine, with contributions from Piaget, Franck Muller, Czapek, and IWC Schaffhausen.
World Premieres and Debuts
The week also unveils several global launches, including:
• Chopard’s limited-edition L.U.C XPS Urushi "Naga"
• Louis Erard’s Le Régulateur Louis Erard x Vianney Halter Thailand Edition
• Grand Seiko’s Spring Drive U.F.A. Violet Dawn
• Bovet’s Pioneer Perpetual Calendar Month Date in Stainless Steel, making its Southeast Asian debut
• Jaquet Droz marking its first Thai showcase, introducing the maison’s 280-year heritage of Swiss innovation and craftsmanship
A highlight was Jaquet Droz’s Tourbillon Skelet-One Gold Dragon Mask, a handcrafted masterpiece merging a skeletonised mechanism with the artistry of a golden dragon, symbolising both power and elegance.
Exhibitions and Curated Experiences
The Exhibition zone displays limited editions, world premieres, and masterpieces celebrated for their technical ingenuity. Highlights include:
• The Patek Philippe Calatrava Ref. 96 Steel, Salmon Dial, circa 1944, an exceptionally rare vintage model
• The Audemars Piguet Master02 Ref. 15240SG.OO.A347CR.01, limited to 250 pieces
• The Bvlgari Fenice Octo Roma Secret, a one-of-a-kind creation valued at more than THB 23 million
Meanwhile, The Experience zone hosts interactive showcases by maisons including Louis Vuitton, Vacheron Constantin, and Van Cleef & Arpels. Six brands are offering exclusive activities:
• A horological milestone showcase with Zenith
• A watchmaking demonstration by A. Lange & Söhne
• A design session with IWC Schaffhausen
• An in-depth Grand Seiko Spring Drive lecture
• Special engagements with Omega
• A gouache painting session with Boucheron
A World-Class Celebration
Bangkok Watch Week 2025 shines a spotlight on the art of timekeeping, uniting traditional craftsmanship with cutting-edge innovation. Running until 28 September at Siam Paragon, the event cements Bangkok’s reputation as a rising hub for watch culture and a must-visit destination for timepiece connoisseurs across Southeast Asia.
This grand celebration is an opportunity for collectors and enthusiasts to immerse themselves in the world of luxury watches, with exclusive experiences and unparalleled access to rare and exceptional timepieces. With its unique blend of tradition, innovation, and exclusivity, Bangkok Watch Week 2025 promises to be a truly unforgettable experience for all who attend.
Conclusion
Bangkok Watch Week 2025 is a testament to Thailand’s growing reputation as a luxury destination for watch culture. This landmark event brings together renowned watch brands and experts from around the world to share their philosophies, visions, and latest innovations. With its unique blend of tradition, innovation, and exclusivity, Bangkok Watch Week 2025 promises to be a truly unforgettable experience for all who attend.