Thailand’s Premier Luxury Watch Destination Shines Bright with Siam Paragon Bangkok Watch Week 2025
Siam Paragon continues to solidify its position as the premier luxury watch destination in Thailand, showcasing an unparalleled collection of world-class watch brands from around the globe. The iconic lifestyle destination is working tirelessly to establish Thailand as a hub for horological culture in Southeast Asia. To achieve this ambitious goal, Siam Paragon hosted an exclusive celebration – the Siam Paragon Bangkok Watch Week: Opening Ceremony.
The special evening on 24 September 2025 was a spectacular event that brought together founders and senior executives from leading luxury watch brands to pay homage to the timeless artistry of watchmaking. This grand arrival marked the beginning of the largest luxury watch event in Southeast Asia – Siam Paragon Bangkok Watch Week 2025. The opening ceremony was attended by an impressive gathering of senior executives and visionaries from the world’s most prestigious watch brands.
A Night to Remember: Celebrating Timeless Artistry
The evening was filled with glamour as distinguished guests mingled while enjoying captivating performances in a luxurious setting during an exclusive cocktail reception. It was a truly historic night for the luxury watch industry in Thailand and Southeast Asia – a rare gathering of the world’s most influential figures, united in celebrating the culture of timepieces at Siam Paragon.
Among those in attendance were senior executives from renowned watch brands such as A. Lange & Söhne, Bvlgari, Boucheron, Chopard, Franck Muller, Grand Seiko, IWC Schaffhausen, Jaeger-LeCoultre, and many more. The impressive lineup of guests included Mr Nicholas Gong (Managing Director APAC, A. Lange & Söhne), Mr Joseph Munoz (Director, Bvlgari), Ms Florence Inumaru (Director SEA, Boucheron), and Mr Karl-Fritz Scheufele (Fifth-Generation Founder, Chopard).
A Who’s Who of Watch Industry Leaders
The celebration further welcomed Mr Nicholas Rudaz (CEO, Franck Muller), Mr Takashi Aoki (Managing Director, Grand Seiko Thailand), Mr Christian Knoop (Chief Design Officer, IWC Schaffhausen), Mr Veerasak Tangudomlert (Managing Director, Jaeger-LeCoultre), and Mr Robert Bailey (Spokesperson, Laurent Ferrier). Other notable guests included Mr Carlos Da Costa Saraiva (Head of Customer Service, Panerai), Ms Emmanuelle Kouakou (Managing Director, Southeast Asia & Oceania, Piaget), Ms Lesley Co (Managing Director, Southeast Asia & Oceania, Panerai), and Mr Brice Tchaplyguine (Managing Director, SEA, Australia & Korea, TAG Heuer).
A Rare Gathering of Watch Industry Icons
The esteemed event partners included UOB Bank Thailand, VOSS Thailand, and Chatrium Grand Bangkok. The evening was a testament to the watch industry’s commitment to excellence and innovation in Southeast Asia.
Siam Paragon Bangkok Watch Week 2025: A Landmark Event
This year’s edition of Siam Paragon Bangkok Watch Week features more than 30 globally renowned maisons, including some of the world’s most prestigious watch brands. The event presents an extraordinary showcase of artistry, heritage, and cutting-edge technology, uniting watch connoisseurs and collectors in honouring the magnificence of fine watchmaking.
Event Highlights
The Siam Paragon Bangkok Watch Week 2025 offers a range of exciting experiences for attendees:
- The Symposium: A premier forum dedicated to storytelling and the exchange of ideas on the culture of watchmaking. Presented by founders, executives, and master watchmakers from world-class brands, the symposium brings together industry experts to explore a wide range of captivating topics.
- The Exhibition: An extraordinary showcase of the latest, never-before-seen timepieces, unveiled for the very first time. The exhibition features limited editions, masterpieces celebrated for their intricate mechanisms, rare creations, and private collections from world-class collectors – offering museum-quality pieces of exceptional rarity and value.
- The Experience: An immersive journey into the world of innovative and unique timepieces at the brand boutiques, featuring exclusive activities from six renowned maisons.
A Must-Attend Event for Watch Enthusiasts
Watch enthusiasts are invited to experience Siam Paragon Bangkok Watch Week 2025 until 28 September 2025 at Siam Paragon. The event promises to be a truly unforgettable experience, with something for everyone.