Medical Fair Thailand 2025 Brings Global Attention to Healthcare Innovation in Bangkok
Bangkok, September 22, 2025 — Medical Fair Thailand 2025 was a resounding success, drawing global attention to Bangkok from September 10–12 and transforming BITEC into a dynamic showcase of cutting-edge healthcare innovation. Over three days, the 11th edition of the fair brought together international companies, pioneering technologies, and fresh ideas, while strengthening Thailand’s position as a fast-rising hub for healthcare innovation and a strategic gateway to ASEAN markets.
Strategic Partnership Between NHM and WIRobotics
Among the key highlights was the announcement of a strategic partnership between NHM (Newtech Health & Mobility), a BOI-certified Thai company, and WIRobotics of Korea, a global leader in wearable robotics. Together, the two firms presented advanced solutions designed to meet the escalating healthcare demands of ASEAN’s rapidly ageing population.
NHM’s transformation into a healthcare and mobility specialist represents a strategic response to the region’s demographic shifts, particularly the growing proportion of elderly citizens and the increasing demand for mobility support solutions. Once a manufacturer of silver chains and accessories, NHM has undergone a remarkable transformation, rebranding itself and expanding into healthcare and mobility technologies.
Today, NHM is the official distributor of WIRobotics’ premium wearable walking-assist robot, WIM ^{®} , in Thailand. Looking ahead, the company plans not only to introduce upcoming WIRobotics products but also to establish a local production base, positioning itself as a regional hub for healthcare robotics.
WIM ^{®} : Redefining Walking Assistance
The star of the exhibition was WIM ^{®} , a next-generation wearable walking-assist robot engineered for seniors, rehabilitation patients, and individuals with mobility challenges such as Parkinson’s disease. Equipped with real-time gait detection, WIM ^{®} provides optimised support that reduces energy use during walking, assists with uphill climbs, and minimises joint strain when descending.
Its versatile modes—ranging from slow walking improvement and resistance training to aerobic exercise—make it equally suitable for daily mobility, rehabilitation, and fitness training. Globally recognised, WIM ^{®} has earned back-to-back CES Innovation Awards in 2024 and 2025, confirming its status as a frontrunner in wearable healthcare robotics.
With a lightweight design of just 1.6kg, a single actuator system, and AI-driven personalised coaching, WIM ^{®} combines practicality, intelligence, and ease of use. More than simply a mobility aid, WIM ^{®} represents a holistic solution for improving quality of life by restoring confidence, promoting independence, and encouraging active living.
Growing Demand for Walking-Assist Technologies
The exhibition saw not only individual visitors but also representatives from hospitals, clinics, and rehabilitation centres across Thailand welcome the opportunity to experience WIM ^{®} . Many tested the product, asked questions, and expressed purchasing interest, confirming the significant demand and expectations for walking-assist technologies in the region.
As NHM CEO Mr. Chun Sang Min noted, "We were pleased to welcome many visitors from hospitals, clinics, and rehabilitation centres across Thailand, as well as healthcare professionals from ASEAN, India, and Europe." This strong interest underscores the pressing need for innovative solutions to support an ageing population.
Multi-Channel Sales Strategy
To accelerate adoption, NHM is implementing a dual sales strategy:
- B2C: Targeting individual customers through direct sales.
- B2B: Focusing on hospitals, rehabilitation clinics, and nursing homes.
The company is also building a broad distribution network by appointing both corporate and individual dealers. Alongside this, NHM is expanding its digital presence with SNS-based promotions and operating experience centres where customers can test WIM ^{®} first-hand before purchase.
"Our mission is to strengthen customer experience through direct engagement while building nationwide and ASEAN-wide growth through dealers and marketing partnerships," Mr. Chun concluded.
Conclusion
Medical Fair Thailand 2025 showcased the latest innovations in healthcare technology, with NHM’s strategic partnership with WIRobotics being a standout highlight. The exhibition demonstrated the growing demand for walking-assist technologies, particularly in the face of an ageing population. With its commitment to strengthening customer experience and building growth through partnerships, NHM is well-positioned to meet this demand and become a regional hub for healthcare robotics.
As Thailand continues to establish itself as a hub for healthcare innovation, Medical Fair Thailand 2025 proved that the country’s focus on advancing healthcare technology is bearing fruit. The exhibition not only brought together international companies and pioneering technologies but also provided a platform for collaboration and knowledge-sharing among industry stakeholders. With its commitment to driving growth and improving quality of life, NHM is at the forefront of this movement, setting the stage for a brighter future in healthcare innovation.